BLOG

The Art and Science of Hiring

2015-04-24T01:39:34+00:00

Keys to Acquiring Your Most Valuable Business Asset: The Right People

“People aren’t your greatest asset. The RIGHT people are.”

-Jim Collins

Finding the right people with the right skill set to carry out your company’s duties can make or break your organization. Hiring a candidate based on merit alone is simply not enough if the culture, values and vision of the organization are not fully embraced by the new employee(s). Therefore the need for employees who are good fits for your company is crucial in today’s war for talent with an increasing dependence on key workers with complex skills in problem solving and other high-level capabilities.

BloomPrint™: Building your Brand by Unveiling Your Core Competencies

2015-03-11T00:33:36+00:00

Some things to consider...

How well do you understand your brand? How about your company’s perception in the eyes of your consumers? Your reputation and how it is viewed in the marketplace? These are essential questions for all businesses and organizations. Understanding your brand and aligning it with the main reasons you went into business is important to establishing your firm’s bottom line and building its competitive edge.

Steps for Growing Your Small Business

2015-02-27T00:14:32+00:00

Starting and growing a small business is no small task, especially with a plummeting economy. But even in an ideal world with a booming economy, this is a major undertaking. There are several steps you must take as a small business owner in order to get the ball rolling on your new, small business venture. Let’s explore.

Synergy: United We Stand

2015-02-21T00:30:27+00:00

Have you ever heard the phrase “There is no “I” in “team”? How about “we are stronger together”? These sayings relate to the power of Synergy, our next Leadership Principle. Synergy is the power of the whole being greater than the sum of its parts. It means creating win/win circumstances for everyone—for yourself, for your colleagues, for your clients and for the community surrounding you all. Our company, Synergy Marketing Strategy & Research, Inc., does just that. We solve problems, and we make sure everyone—clients and colleagues alike—come out as winners.

Why Honesty Really is the Best Policy

2015-02-13T20:01:25+00:00

At the end of the day, your word is all you have. Do you tell the truth? Do you live up to what you say you’re going to do? Are your actions performed with a deep sense of honesty?

Why Responsibility and Ownership Are Crucial

2015-02-04T02:47:29+00:00

You’ve got to own it

To illustrate our next Leadership Principle, let’s return to an anecdote from a previous blog post. You are assigned a team at work to design a presentation for a new product. Jerry is put in charge of graphics, but doesn’t deliver on his duty. Who is ultimately accountable? Not you, just Jerry? No, the presentation was your responsibility, as well as Jerry’s, and the fact that it’s incomplete means you all failed. In business, you have to own every part of your company, every decision you make, every product you turn out. For better or for worse.

It’s ALWAYS Your Choice: Four Steps to Creating the Business and Career You Desire

2015-02-03T19:29:14+00:00

I feel as though it is necessary at this point in my Leadership Principles posts to take a brief pause and explore what is known as the “Choice Distinction.” The Choice Distinction is absolutely critical. Though technically not a Leadership Principle, it sets the Principles into motion.

What it is
Everything in your life, with the exception of when your life ends, is a choice. Getting up in the morning, going to work and being productive is a personal choice.

Contribution: Why What You Ultimately Offer to the World Matters

2015-01-30T01:24:20+00:00

In essence, the reason to do business and to identify and achieve goals is to ultimately contribute. Contribute to society, to others and to the world around you. Because of something you did, the world will be different, and hopefully, better. Though Contribution, our next Leadership Principle, can be on a small or a large scale, in order to illustrate this Principle, let’s examine the lives of two people we have already referenced whose successes have allowed them to contribute on a grand scale.

You Can Only Rely on Yourself: The Importance of Accountability in Business

2015-01-28T23:24:04+00:00

A person who does not hold him/herself responsible for what he/she does is not a strong business leader. Seems fairly obvious, does it not? This person may blame other people for his/her non-successes, and fails at accomplishing his/her goals. This brings me to our next Leadership Principle: Accountability. Accountability means exactly what it sounds like—you hold yourself responsible (accountable) for results. Can you imagine any business being successful if its leaders didn’t take responsibility for their thoughts to materialize? If you have a business idea or are starting an initiative, there would be no real motivation to get anything done if you didn’t make yourself personally responsible to make things happen.