Diversity & Inclusion


Brands who are increasing market share are brands who are increasing reach. And that means recognizing the value of diversity and inclusion.

You need to connect with new and diverse markets. To succeed, you must make authentic emotional connections with new and diverse publics.

Do you know where to start?

Everything we do is to help our clients increase their Passion Equity: for their brands, their customers, and their employees. We create powerful partnerships with the right people, the right companies, and the right markets so that we can ALL flourish. And we can help you do it, too.

Our Philosophy

Improving supplier inclusion in Northeast Ohio, and creating more opportunities for female and minority business owners

Synergy has been engaged in creating more inclusive brands since our inception in 2002. We believe that smart, engaging, and insight-driven strategies--executed brilliantly – will always prevail in the marketplace.

We layer our data-driven and strategic expertise with an unyielding passion for building an economy in Northeast Ohio. An economy that thrives because it leaves no group of people behind, regardless of their race, socioeconomic status, religion, sexual preference or political beliefs.

This combination of marketing science, passion for our Northeast Ohio community, and belief in the power of inclusion is what has fueled our ability to help our clients win – through increased market share, increased wallet share, and increased heart share.

What We Offer

By focusing on four main areas of inclusion consulting, we help you bring multicultural focus to your company as a whole, building understanding and strategic plans areas to increase diversity practices across the board.

Multicultural communication consulting
Communicating with new audiences can be daunting without the right preparation. You don’t want to negatively affect your brand image with insensitive or ineffectual marketing in a new demographic. 

Supplier diversity evaluation & training
Feel like you don’t know what you don’t know? We can facilitate the process of evaluating your current buying process and suppliers and offer practical solutions to strategically increase your buying power and authentically engage your suppliers.

Multicultural market research
Need to know how your brand is perceived by a variety of demographics? We can find out and help you effectively engage them.

Diversity training & consulting for your company culture
True inclusionary practices come from within. By creating a welcoming and positive company culture, you can gain access to the powerful authenticity necessary for a successful brand. 

Inclusionary practices aren’t just about doing the right thing. The public is more aware of company makeup and executive structures than ever before, and this knowledge affects buying behavior. Diversity within and without is necessary for doing business in our global economy, and it makes practical business sense. 

Let us help you the way we have helped other companies like yours to increase market share by increasing your Passion Equity from within. 



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