In essence, the reason to do business and to identify and achieve goals is to ultimately contribute. Contribute to society, to others and to the world around you. Because of something you did, the world will be different, and hopefully, better. Though Contribution, our next Leadership Principle, can be on a small or a large scale, in order to illustrate this Principle, let’s examine the lives of two people we have already referenced whose successes have allowed them to contribute on a grand scale.
Example: Walt Disney
The legacy and heart of Walt Disney (see Blog post “Have a Little Faith: The Power of Possibilities Thinking in Business”)are carried on in his company, the Walt Disney Company. The Company states the following as its philanthropic vision: “Disney will build on our philanthropic legacy with programs that share our resources and talents to make lasting, positive change in communities and promote the happiness and well-being of kids and families.” The Walt Disney Company funds programs and organizations such as: Protecting the Planet, grassroots conservation initiatives and emergency funding. It also donates to after-school enrichment programs and, of course, supports children’s programs that promote creativity, storytelling and thought leadership.
