TRENDS + INSIGHTS

The science of insight leads to bottom line benefits.

 The Synergy team has earned a reputation as effective ethnographers who get results. What can we do for you?

Targeted answers to your research questions.

Voice of the Customer/Voice of the Employee Research is a set of tools and inputs to gain useful insights from your customers.  It is a means of carefully and systematically listening to your customers, employees or other stakeholder in order to build stronger satisfaction, relationships and loyalty.

Qualitative Research is the best means to learn not only what your stakeholder are feeling and thinking, but why.Techniques range from individual interviews, ethnographic interviews, to focus groups and small group sessions. We offer:

• Executive Interviews
• Small Group Sessions (i.e. IDI's, Dyads, Triads)
• Focus Groups

Quantitative Research is the best means of learning what your audiences think and perceive about you, and also how prevalent these thoughts are within your targeted population.  The ability to quantify your audience's sentiments is critical in prioritizing strategies and tactics.  The most common quantitative techniques include email surveys, telephone, and participant sourcing and intercept surveys.

• Web Surveys
• Telephone Surveys
• Advanced Analytics
• Customer Relationship Surveys
• Customer Engagement Surveys
• Brand Awareness Studies
• Industry-specific Surveys

Observational Research is an ethnographic approach to seeing your brand through the eyes of your customers.  It provides insights that can be used to improve communication, way-finding, process management, point-of-sale, and many other systems to improve your customer experience.  Techniques include mystery shopping, shop-a-longs, and phenomenological research.

• Mystery Shopping
• Phenomenological Research
• Ethnographic Research
• Shop-a-longs

Secondary Research is the often the first step in understanding a new product, market, or trend in an industry.  It is gleaned from data that is published and available.  Sources are wide ranging from new and business media, academia and scholarly articles, industry reports and published market research studies. Synergy has access to the most broad-reaching databases and will synthesize the data into a clear report of summary.

• Competitive Analysis
• Media & News Reports
• Academia
• Internal Reporting